雅思口语写作广告类话题

口碑是比较好的媒介。简而言之，在任何试图通过广告促进销售的努力之前，供应商总是要提高质量。这篇关于雅思口语写作广告类话题，希望对你们有帮助。

雅思口语写作广告类话题

雅思写作题目讲解：

广告出题种类两种，一种为大范围的(易写)，如广告的好与坏;一种为考察细节的(难写)，如来自竞争公司的广告对消费者的影响，而此次考试属于后者。所以大家要加强审题练习。

雅思写作范文：

To what extent do you agree or disagree with the following statement?Advertising usually encourages consumers to buy a product or service in quantity rather than promoting its quality.Give reasons for your answer and include any examples from your own knowledge or experience.

你同意或不同意下列说法?广告通常鼓励消费者购买产品或服务的数量而不是促进其质量。给你的答案的原因,包括任何的例子从你自己的知识或经验。

Advertising is the life of trade as suppliers want to sell things in quantity; however, the success or failure of every advertisement eventually depends on the quality of a product or service. It may be said that a bad investment is going for quantity over quality, without being aware that customers are becoming more careful with their wallets, especially with the sluggish economy right now. While quality sounds hard to define, you know that it is quality rather than quantity that matters.

广告是贸易的生命，因为供应商想要大量销售商品;然而，每一个广告的成功或失败最终都取决于产品或服务的质量。人们可能会说，糟糕的投资是为了质量而不是质量，而没有意识到消费者对他们的钱包越来越小心，尤其是在当前经济不景气的情况下。虽然质量听起来很难定义，但你知道这是质量而不是数量。

The greatest thing to be achieved in advertising is believability, and nothing is more believable than the product itself. So, the most powerful element in advertising is the truth, not half lying. For example, a huge advertising campaign will make a bad product fail faster because it will certainly get more people to know that it is bad. In comparison, good advertising can not only circulate information, but it can also penetrate the public mind with belief along with desires. This means that quality is self-evident and that every advertisement should be thought of as a complex symbol which is the brand image. That is probably why word of mouth is the best medium of all. In short, it is advisable for suppliers to always upgrade quality before any attempt to boost sales through advertising.

广告中最伟大的成就是可信的，没有比产品本身更可信的东西了。所以,最强大的元素在广告是真相,不撒谎的一半。例如，一个巨大的广告宣传活动会让劣质产品更快地失败，因为它肯定会让更多的人知道它是坏的。相比之下，良好的广告不仅能传播信息，还能通过信念和欲望渗透到公众的头脑中。这意味着质量是不言而喻的，每一个广告都应该被看作是一个复杂的标志，也就是品牌形象。这可能是什么。

Although advertising is the most effective way to encourage mass consumption, particularly if the goods are cheap and worthless, the bitterness of poor quality is remembered long after the sweetness of low pricing is forgotten. In a certain way, quality is like cooking, and you cannot fake good quality any more than you can fake a good meal. Therefore, quality in a product is not what the supplier puts in; rather, it is what the customer gets out and is willing to pay for. That is to say, a product is not quality simply because it is difficult to make and costs a lot of money in advertising. It is better to think that customers only pay for what is of use to them and give them great value for right price. As can be expected, the advertising strategy to increase popular consumption is likely to result in incompetence since nothing else than the product itself constitutes quality.

口碑是比较好的媒介。简而言之，在任何试图通过广告促进销售的努力之前，供应商总是要提高质量。

尽管广告是最有效的鼓励大众消费的方式，特别是当商品价格低廉且毫无价值时，低价格的甜味被遗忘很久之后，人们就会记住劣质的劣质产品。在某种程度上，质量就像烹饪一样，你不能假装好的质量，就像你可以假装一顿美餐一样。因此,在产品质量并不是供应商的投入;更确切地说，这是客户得到的，并且愿意为之付费的。也就是说，产品的质量不高，因为它很难制作，而且在广告上花了很多钱。比较好是认为顾客只支付使用的是什么和合适的价格给他们巨大的价值。可以预期,增加流行消费的广告策略是可能导致无能,因为产品本身构成了质量。

In conclusion, just because quality is more important than quantity, it does not mean that advertising does not play a decisive role in influencing the public mind. The point is that consumers have now become more prudent in spending behaviors and hence are no longer as penny-wise and quality-foolish as before. In all events, suppliers should continue investing in advertising their quality products because, if they stop advertising to save money, it would be as stupid as stopping the clock to save time.

总之，仅仅因为质量比数量更重要，这并不意味着广告在影响公众思想方面起不到决定性的作用。重点是，消费者现在在消费行为上变得更加谨慎，因此不再像以前那样，变得像以前那样，变得像以前那样，变得更加谨慎和有质量。在所有的事件中，供应商都应该继续投资于广告他们的高质量产品，因为如果他们停止做广告来省钱，那就像停止计时以节省时间一样愚蠢。

雅思大作文广告类话题剖析

(一)关键词区分

在进行广告类话题的书写时，很多考生对于advertisement以及advertising这两个词一直会出现用法错误的情况。首先我们先来辨别一下这2个极易混淆的单词，我们先来看一下牛津字典对于这2个词是如何区分的。

① Advertisement: a notice, picture or film telling people about a product, job or service

E.g. She scanned the job/property advertisement in the paper.(她在报纸上浏览求职广告)

② Advertising: the activity and industry of advertising things to people on television, in newspapers, on the internet, etc.

E.g. Fiona works in advertising.(Fiona从事广告工作)

通过上述定义和例句展示，相信各位考生能够很明确的看出，advertisement注重的是一则一则的具体广告，而advertising是指广告业的抽象说法，所以大家在写的时候要注意不要把这2个词用错了。

(二)广告的分类

明确了广告的2个易混淆词之后，我们再来帮助大家补充一下广告的具体种类。一般来讲，广告分为两种类型，分别为公益广告(public service advertisement/ non-profit advertisement)和商业广告(commercial advertisement)。前者是以社会大众的社会意识为主要市场，而后者主要是商家利用这一媒介来宣传和推广他的新产品。就历年的广告类真题来看，基本还是侧重在商业广告方面，而对于公益广告考官却不是特别看重。了解了这个之后，我们在复习期间的重点就有了。当然各位考生在备考期间，还是可以适当去关注一些广告例子，作为后期写作文的素材。

(三)常考广告话题及思路点拨

在对于词汇和分类都了解得基本差不多的情况下，朗阁海外考试研究中心的老师就帮助大家把历年的广告真题总结和分类，并且给予一定的词汇补充和段落展示，希望能助大家一臂之力。

① 广告与销量

经典题目：If a product is good or if it meets people’s needs, people will buy it. Therefore, advertising is unnecessary and nothing more than a form of entertainment. To what extent do you agree or disagree?

题目翻译：如果一个产品好或者人们需要它时，人们就会去买它。因此，广告是不需要的，它只是一种娱乐方式。你在多大程度上同意或者不同意这个观点?

题目解析：仔细阅读完这道题目，很容易能够看出，考官的本意是在比较产品好的销售是和口碑效应有关，还是和广告的宣传存在一定关系。那我们在考虑这道题目时，不能单纯的只承认口碑的作用，广告在一定程度上对产品的销量也是起到很关键的作用的,例如可以给消费者多样的选择以及帮助商家扩大知名度等。那要写好这道题，首先得要了解一个单词，即口碑效应，英文叫word of mouth, a term used to describe the comments of the quality of the products.

段落欣赏：The advertising industry provides a platform(平台) for the businessentities(实体) to spread awareness about the products and services offered by them. A good advertisement is one which does not just attract the new consumers, but also persuades the loyal(忠诚的) consumers of the rival firms(竞争公司) to shift bases(改变立场). From the consumers’ perspective(观点), advertising is important for the consumers as it makes him aware of the various choices that are available.

再如论证口碑效应时，可以用举例论证的形式把口碑效应的作用写得更渗透。One good example can be found in those old days or rural areas, word of mouth was the only marketing technique(市场策略). It is no wonder that the local people had not any trouble in pursuing their satisfactory goods(满意的产品).

② 广告与儿童

经典题目：Advertising aimed at children has lots of negative effects on children and should be banned. To what extent do you agree or disagree?

题目翻译：针对小孩的广告对于小孩有很多负面影响，因此应该被禁止。你在多大程度上同意或者不同意这个观点?

题目解析：阅读完这道题，考生应该很容易能看出这是专门针对儿童广告而引发的题目分析。要写好这道题目，首先应该明确针对儿童的广告大概有哪些内容，比如食品，玩具，教育培训及学习用品等。然后再考虑这些广告是不是对学生都是不利的，那答案显然是否定的。就拿玩具广告举一个例子，虽然它容易导致小孩与家长关系的紧张或者细小的零件容易使小孩误吞，但玩具在一定方面也会培养小孩的智力及动手能力。所以，要想写好这道题，还是得一分为二去想观点。

段落欣赏：Careful packing(包装) and marketing makes toys more attractive and irresistible(难以抵抗的) for kids. For toys which are too expensive to buy, advertisement companies will always portray(描绘) a child pestering(纠缠) his/her parents to get the toy. When kids watch the ad they do the same, this results in atense(紧张的) environment and unnecessary fights among parents and kids.(玩具广告)

TV advertising has a profound effect(深远的影响)on the eating habits of children, which many times results overeating. The rising cases of children obesity(肥胖) in the US can be attributed towards the number of ads for pizzas, burgers and French fries.(食品广告)

③ 广告与个性

经典题目：Advertising discourages us from being different individuals by making us all want to be and to look the same. Do you agree or disagree?

题目翻译：广告使我们失去了个性以及让所有人看上去差不多。你同不同意?

题目解析：这是2012年10月27日的一道写作考题，难度系数较高，当时很多考生读题之后就一头雾水，基本想不到比较有效合理的观点去论证。首先我们得先去考虑广告为什么会使我们look the same? 其实理由很简单，很多厂商为了鼓励消费者购买产品，会利用明星效应制造一些潮流趋势。再加之青少年缺乏辨别能力会跟风，成年人也会失去方向。在这种情况下，难免会出现类似的情况。但是这种现象也不是绝对的，例如还是有人会有辨别能力或是一些奢侈品即使有人想买，但由于经济状况也会限制购买力。

段落欣赏：Admittedly, glamorous(迷人的) promotion campaigns(活动) designed by manufactures could deliberately(故意) manipulate(操控) consumers’ purchasing behavior towards some specific brands(特定的品牌) of products and therefore creating so called trends or fashions over a short period of time.

雅思写作禁止儿童广告范文

Nowadays a large amount of advertising aiming at children should be banned because of the negative effects. To what extent do you agree or disagree?

参考范文

Advertising has been considered as an effective way to boost the sales of advertised products, which is widely used in diverse areas. However, some side effects produced by the advertisements especially those directed at children have aroused the concern among the public. From my perspective, these advertisements should be strictly regulated rather than banned.

It is undeniable that advertisements can inform consumers about new products and services, which helps children and parents make informed choices. The advertising campaigns not only allow consumers to get to know a variety of alternative goods, but also the distinctive features of each brand, hence children or their parents can make a comparison of those products and purchase the ones in need. Apart from that, advertising is an important source of entertainment which gives children a lot of fun. As many advertisements shown on TV are both educational and attractive to children, they can gain many benefits while watching. For example, those funny cartoon characters can teach children to dance or sing.

On the other hand, some negative influences should also be taken into consideration. Due to the fact that children have not developed physically and mentally to a full extent, they can be easily swayed by advertising. If the advertisements contain some misleading information, children may not have the ability to distinguish right from wrong, and consider the information or the specific action to be acceptable. Meanwhile, some of the advertisements can be deceptive. In order to pursue profits to a larger extent, some companies may deliberately exaggerate the advantages of their products and hide those potential risks. As a result, children may pester their parents to buy these products which turn out to be not exactly the same.

To summarize, children-aimed advertisements can bring both positive and negative effects. Instead of banning them, the government can attach tighter regulations in the procedure of examination and approval. At the same time, parents should take the responsibility of guiding children when the false advertisements occur.