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雅思关于广告的话题

资料整理:深圳美联英语教育发布时间:2019-07-20239

雅思关于广告的话题

作为生活中比较常见的话题,在内容准备过程中,除了内容的陈述的逻辑性,还需要注意相关词汇搭配,语法的准确等等。这篇关于雅思关于广告的话题,希望对你们有帮助。


雅思关于广告的话题

一、审题注意事项

1. 广告对人的消极影响

People are surrounded by advertising. This both affects what people think is important and has a negative impact on people’s lives.

To what extent do you agree or disagree?

2. 广告的经济好处和对个人的坏处

Some people think advertising may have positive economic effects. Others think it has negative social effects because advertising makes individuals not satisfied with what they are and what they have. Discuss both views and give your own opinion.

3. 针对孩子的广告应该禁止吗?

Nowadays, there is a large amount of advertising aimed at children. Some people think they have negative effects on children and should be banned. To what extent do you agree or disagree?

Researchers show that overeating is as harmful as smoking. Therefore, advertising for food products should be banned, in the same way as the cigarette advertising is banned in many countries. To what extent do you agree or disagree?

4. 广告是否影响到人们的思维方式,产生负面作用?

Today advertising can be seen everywhere in daily life. It has influenced what people think and has negative effects. Give your opinion on this topic.

5. 用户会受广告影响吗?如何保护用户不受广告影响?

Nowadays consumers are faced with the advertisements from competitive companies. To what extent do you agree that consumers are influenced by advertisements? What measures should be taken to protect them?

6. 广告旨在增加产品销售数量,而不是推广其质量。你觉得这个说法有道理吗?

To what extent do you agree or disagree with the following statement? Advertising usually encourages consumers to buy a product or service in quantity rather than promoting its quality.

二、常见词汇及替换

1. Advertisement : noun [countable]

a picture, set of words, or a short film, which is intended to persuade people to buy a product or use a service, or that gives information about a job that is available, an event that is going to happen etc.不要用ad来替换,ad是非正式的表达。

Eg. Most car advertisements are aimed at men.

2. Advertising: noun[uncountable]

the activity or business of advertising things on television, in newspapers etc.

词组:advertising campaign/strategy;

e.g. Most organizations underestimate the benefits of advertising.

3. 充满:广告无处不在,生活中到处都充斥着广告

be filled with/ be full of / be inundated with/be bombarded with

The modern society is inundated with advertisements of various products, which range from daily necessities like shampoo to luxuries like diamonds.

4. 刺激增加销量:improve/ boost/promote/ increase sales

雅思写作广告类话题范文

You should spend about 40 minutes on this task.

Some people believe commodities that are popular among consumers reflect the power of advertisement rather than the real needs of people. Do you agree or disagree?

You should write at least 250 words. You should use your own ideas of knowledge and experience and support your arguments with examples and relevant evidence.

Whether we like it or not, advertisement has been pouring into our daily life. They are so powerful that some people believe that it is not the needs of people but the power advertisement that makes commodities popular. Personally I don’t agree with this opinion.

First, let’s make clear what the real needs of people are. Real needs can be divided into two categories: the material satisfaction and spiritual satisfaction. People tend to regard material satisfaction as real needs and spiritual satisfaction as waste of money and time. This is not true. Some commodities may not be useful but they can give the owner a kind of satisfaction.

Second, let’s make clear the reason why advertisement is powerful. The key principle of advertisers is to grasp the needs of consumers, then pass the potential consumers the information that their commodities can meet your need. Advertisers can promote the needs of people, exploit the needs or even produce the needs of people. But whatever they do, it will be based on the needs of people.

But there are some advertisements that exaggerate the functions of the commodities to tell the wrong information to consumers. They make the commodities popular by cheating the majority of consumers. And also there are some commodities that do harm to the health of consumers and to the society. For example, smoking is poisonous, but the advertisements try to make a heroic image of the smokers, as the result smoking is popular among young men who are dreaming to become heroes in women’s eyes. But such advertisements are minorities.

In summary, advertisements bring us convenience to choose the commodities that can meet our needs. Most of the commodities are popular due to their usefulness, only some of them are due to the influence of advertisement.

雅思口语范文描述一个你记得很清楚的广告

You should say:

Where you saw it

What it was about

What it was like

Why you remember it well

范文

Well, I think in the present scenario, advertisement is the best tool for marketing. With the help of these advertisements, we know about the different types of products which are launched in the market.

In fact, nowadays we are flooded with a lot of advertisement through t.v, newspaper, magazines, and billboards. Here I would like to talk about an advertisement that I saw on television approximately 5 years ago. This advertisement is about a soft drink ” Mountain dew”.

In this ad, a young boy is trying to learn “parachute jumping” which is the most dangerous and adventurous sport in the world. In this ad, he is trying to jump from an aircraft with wearing a parachute. Firstly, he is feeling very scary and take his steps back. However, his friend motivates him to jump then he gathered all his courage as well as, confident. after getting a lot of confident, he drinks “mountain dew” and jump from an aircraft. Interestingly, he is lending safely in the end.

I remember each and every scene of this ad because it broadcast repetitively in between daily soaps. Secondly, the model of this ad was Salman Khan who is my favorite actor. Apart from it, the tag line of this ad is quite attractive and fascinating. I remember this tag line “Dar ke aage jeet hain” which means ” fear brings victory”.

On that time when I heard these lines the first time, I repeated it so many times because I feel relaxed and confident after sung those lines. I also believe that nothing is impossible in this world if we put or great effort then, we definitely achieve success. All in all, this advertisement gives a beautiful message and I remember it yet.

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